JOYY Inc. reported total revenue of $590.8 million for the second quarter of 2026, marking a 16.3% year-over-year increase and a 6.3% sequential rise. The social entertainment segment generated $422.7 million in revenue, up 7.4% year-over-year and 5.6% quarter-over-quarter, while the advertising technology business, BIGO Ads, delivered $133.7 million, surging 53.1% year-over-year and 7.1% sequentially. Meanwhile, SHOPLINE contributed $34.4 million, reflecting growth of 28.6% year-over-year and 12.5% quarter-over-quarter.
As diversified business lines continue to expand, the share of non-live-streaming revenue climbed to 31.8% of the total. On a non-GAAP basis, operating profit and EBITDA reached $49.1 million and $56.9 million, respectively, for the quarter, representing year-over-year growth of 28.2% and 18.1%, alongside sequential increases of 29.4% and 24.4%. Operating cash flow stood at $64.9 million in the second quarter, and as of June 30, the company held net cash of $3.06 billion.
Given better-than-expected operational performance in the first half of the year and the operating leverage gained from improved efficiency across all business segments, JOYY Inc. now anticipates approximately 20% year-over-year growth in non-GAAP operating profit for the full year of 2026.
Chairman and CEO Li Ting commented that following a strong start in the first quarter, the company sustained impressive results in the second quarter, achieving double-digit growth in both total revenue on a year-over-year and sequential basis. The social entertainment, advertising technology, and e-commerce pillars progressed in tandem, with the globalized and diversified business ecosystem further unleashing growth momentum. Artificial intelligence, serving as a key technological foundation, continues to deepen its application and integration across multiple business scenarios, injecting long-term vitality into the diversified growth strategy. Going forward, the continuous enhancement of core competitiveness across the three business lines and steady improvements in profitability will drive the company's long-term value into a new phase.
On shareholder returns, JOYY Inc. updated its three-year shareholder reward program in May this year, establishing a shareholder return target of $1.5 billion for the 2026-2028 period. During the quarter, the company persistently advanced its buyback and dividend initiatives. From January 1 to August 21, 2026, it repurchased shares totaling $216.4 million and distributed dividends of $142.4 million, bringing the aggregate return to shareholders to $358.8 million.